In the early 1970’s, Zog was shaping boards and running a small surf shop in Goleta, California. As fate would have, a chemist named Nate Skinner worked in a building next to Zog’s shop. Zog and Nate got to talking and decided that with Nate’s scientific training and Zog’s surfing background, they were the perfect pair to develop a unique, high-performance surfboard wax

When the first batch of Sex Wax was ready for market, Zog loaded up his Ford pickup truck and hit the road on a sales run. For the next few days, he stopped at every surf shop he could find from Santa Cruz to San Diego, trying to interest owners in purchasing a case of wax.

Slowly, by word of mouth, praise for the new wax spread up and down the California coast, and demand for the product grew steadily. Convenience stores and surf shops that had originally declined to carry Sex Wax, now called and asked to be included on the list of businesses Zog visited on his monthly sales runs. Soon, surfers from the East Coast, Gulf States, Hawaii and Japan wanted stores and shops in their areas to stock Zog’s wax, and within a few short years, Sex Wax reached a world-wide market.

About the wAX

Mr. Zog’s Sex Wax® is a specially formulated wax used to coat the deck of a surfboard and provide traction between the surfer’s feet and the surfboard. There are four types of Mr. Zog’s Sex Wax® used for surfing: original Sex Wax, Quick Humps, Really Tacky and Navel Wax (body-boarding wax). The waxes come in a assortment of aromatic fragrances and are available in a variety of formulas to accommodate different water temperatures


Benjamin’s Art Show: Artist Close Up

John Olvey – Art of Surf


John Olvey (above) is a life long lover of the ocean, the beach and all things saltwater.  From his first exposure of surfing on rubber and canvas surf mats rented by his parents at the local beaches in Galveston, Texas to his 40 year competitive surfing career, John has developed his own unique style and approach to surfing and to the creation of art.

Adam Johnson

Born 1979, American Artist, b. Fort Worth, TX.  Adam Johnson has always had an interest in art from the very beginning. At the age of fifteen he moved from Fort Worth to Port Aransas, TX. Then at seventeen he went to The Art Institute of Houston where he studied computer animation and traditional art. Mr. Johnson’s art subjects include surfing, oceanscapes, landscapes, and nature. He works in acrylics, oils, watercolors, pastels, charcoal, pencil, and photography. He currently resides and works on the gulf coast in Ingleside, TX.


 Benjamin Munoz – Hugs Artwork



Benjamin Munoz of Hugs Artwork, “I got into art through graffiti, I was a avid graffiti artist up until around 2012. My art has kind of moved more into canvases with brushes and more interior work. I still visit graffiti now and again but I focus mainly on what most would call street art now I suppose.”

“My art is about me I suppose. I paint stuff that displays my views on everyday things. most of the characters that I paint have back story’s attached to them. I have always been attracted to art but what attracts me to street art the most is that I can say what I want about whatever I want and people have to see it. They have to listen. Art is a voice for the people who feel like they don’t have one.”

Joy Bailey



Joy Bailey
Music and Photography are two of her favorite things. She has been taking pictures since she was a kid and her first real job was developing black and white photos for a local studio in Twenty-Nine Palms, California. With digital photography her darkroom is called Lightroom and her editing tools are in Photoshop. She loves playing with all the tools she can find to create art as well as just taking the best concert photos she can.

Tommy Flores – Thumbs Art


Tommy  (Thumbs) Flores became involved with art at an early age. More recently, he’s notable for his contributions to the monthly annual Corpus Christi Art Walk. Tommy offers affordable and original art pieces at a fair price. His humor filled skateboard/cartoon themes are sure to give you a smile at first glance!




Star Wars X Santa Cruz Collection Available 9.6.2014

May the Collection be with you. Releasing in store Saturday (9.6.2014). The Star Wars X Santa Cruz “Collector’s Edition” decks are packaged in a vintage toy inspired blister pack and includes a laser etched numbered deck, matching laser cut Certificate of Authenticity, and a deck art poster. We are also proud to release the “Storm Trooper” & “Darth Vader” cruisers as well as the stand out “Boba Fett” longboard!