In the early 1970’s, Zog was shaping boards and running a small surf shop in Goleta, California. As fate would have, a chemist named Nate Skinner worked in a building next to Zog’s shop. Zog and Nate got to talking and decided that with Nate’s scientific training and Zog’s surfing background, they were the perfect pair to develop a unique, high-performance surfboard wax

When the first batch of Sex Wax was ready for market, Zog loaded up his Ford pickup truck and hit the road on a sales run. For the next few days, he stopped at every surf shop he could find from Santa Cruz to San Diego, trying to interest owners in purchasing a case of wax.

Slowly, by word of mouth, praise for the new wax spread up and down the California coast, and demand for the product grew steadily. Convenience stores and surf shops that had originally declined to carry Sex Wax, now called and asked to be included on the list of businesses Zog visited on his monthly sales runs. Soon, surfers from the East Coast, Gulf States, Hawaii and Japan wanted stores and shops in their areas to stock Zog’s wax, and within a few short years, Sex Wax reached a world-wide market.

About the wAX

Mr. Zog’s Sex Wax® is a specially formulated wax used to coat the deck of a surfboard and provide traction between the surfer’s feet and the surfboard. There are four types of Mr. Zog’s Sex Wax® used for surfing: original Sex Wax, Quick Humps, Really Tacky and Navel Wax (body-boarding wax). The waxes come in a assortment of aromatic fragrances and are available in a variety of formulas to accommodate different water temperatures


Star Wars X Santa Cruz Collection Available 9.6.2014

May the Collection be with you. Releasing in store Saturday (9.6.2014). The Star Wars X Santa Cruz “Collector’s Edition” decks are packaged in a vintage toy inspired blister pack and includes a laser etched numbered deck, matching laser cut Certificate of Authenticity, and a deck art poster. We are also proud to release the “Storm Trooper” & “Darth Vader” cruisers as well as the stand out “Boba Fett” longboard!

















HUGE Labor Day Sale!

Don’t miss our HUGE Labor Day Weekend Sale! Starts tomorrow (Friday) ends Monday.

Buy 1 get 1 half off all Mens Tanks.

Buy 1 get 1 half off all Womens Swimwear.

Buy 1 get 1 half off on ALL MARKDOWN ITEMS!!! That includes all sale shoes, apparel and accessories for Men and Women!

You can’t miss this one!